Humans are condemned to a life of conceptualising, or at least most of the time. All scientific inquiry is a teleological activity, and what binds them is numbers and their product data. First comes the date of birth, roll number and net worth. Data is akin to the elixir, coursing through every vein, leaving nothing untouched. It can be a source of elation or despair. It has the means to empower and paralyse.